Why Modeling Your Business Matters
You’re working hard. So is your team.
But effort doesn’t always equal progress — and the reason isn’t motivation.
The real reason most businesses struggle?
They’re reacting to symptoms instead of managing the system.
That’s where Krysalis comes in.
By mapping your business across demand, supply, and delivery, we reveal how natural variability causes:
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Execution bottlenecks
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Emotional burnout
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Profit leaks
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Misplaced priorities
And more importantly — we show you what to do about it.
What is Krysalis?

Krysalis is a business modeling platform built to expose the real system behind your results.
Most business tools focus on tasks, goals, or people.
We focus on what drives all of it: the underlying system of value creation — and the constraints that keep it from flowing.
Krysalis reveals how your business handles:
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Generating Demand
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Generating Supply
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Delivering your product or service
When these aren’t aligned — or when unseen constraints block the flow — you get chaos: fires, burnout, and wasted effort.
When they are aligned and constraints are managed, everything flows.
You get clarity. And clarity leads to results.

Presented by Orlin Wetzker
Co-Founder of Krysalis, creator of the Pathfinder System, and business systems strategist.
After years of modeling what causes chaos inside growing businesses, Orlin built the Krysalis State Machine — a breakthrough in understanding how variability, structure, and constraints affect growth.
"This session is about helping you see the patterns behind the pain — and take your first step out of the mess."
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Our Team

Orlin Wetzker
Founder/CEO

Missy Wetzker
Co-Founder/VP

Steve Remis
Co-Founder/CTO

Jeff Griffin
Chief Relationship Officer